July 2007

Did you know that the internet makes up 30% of 12-24 year old’s media consumption? Social networking brands like YouTube, MySpace, Second Life and FaceBook have changed the media landscape for good. What does it mean for consumer behaviour? How can your brand embrace the digital world? You know the digital landscape matters, but learn how to engage with your consumers on this new territory with the experts in the Marketing Society Digital Seminar Programme with Microsoft.

Dates for your diary:

31 July: An update on digital marketing in the Web 2.0 world

1 August: Consumer power: How user generated content and social networking is changing the digital landscape

2 August: Search me? An insight into the brave new world

Book one place at one of these seminars and enjoy a second place free of charge for you or a colleague at either of the other two!

How to love Complainers

There are three things you don’t know about handling complaints.
1. Customer usually want less than you think.
2. Customers who have never had a problem are not as loyal as customers who have had a problem that was successfully resolved.
3. Customers who take the time to complain want to make things better.